The ad published by Burger King in Finland shows their mascot kissing with the competitor – Ronald McDonald. The ad is the element of “Love Conquers All” campaign.
The ad is timed to coincide with the Helsinki Pride Week that has been long-delayed previously.
The picture appears in both printed and outdoor ads, and also on media. That’s how two brands celebrate equality and love.
Kaisa Kasila, Burger King Finland’s brand manager, said: “Burger King has always stood for equality, love, and everyone’s right to be just the way they are. The only instance where it might not seem so is when we’re bantering with our competitor.”
Okay, such a pairing of two fast food giant mascots is a great gift to pride celebrations. But does anyone know if the special sauce of Big Mac is about to appear on The King’s Whopper ever again?